2017
LG V30 X Twice Knock-Knock Vertical M/V
Entrant
LBEST
Category
Video / Online Video - Product (New)
Client's Name
LG Electronics
Country / Region
South Korea
This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format.
By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product.
As a result, the video gained over 10M views on Youtube within one month after release.
Credits
Entrant
Benchmark Media
Video / Online Video - Food & Beverage / Restaurant (New)
Country / Region
Australia
Entrant
Contrast DesignWorks
Website - Corporate Social Responsibility
Country / Region
United States
Entrant
Digital Marketing - Integrated Campaign
Country / Region
Hong Kong SAR
Entrant
Substance
Video / Online Video - Animation
Country / Region
Australia