Vega Awards Arcturus (3rd Place) Winner

2017

LG V30 X Twice Knock-Knock Vertical M/V

Entrant Company

LBEST

Category

Video / Online Video - Advertisement (New)

Client's Name

LG Electronics

Country / Region

South Korea

This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format.

By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product.

As a result, the video gained over 10M views on Youtube within one month after release.

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Credits

Account Executive
Hojeong Lee
Account Executive
Sanghoon Lee
Account Executive
Jinsub Shin
Account Executive
Hyukyin Kwon
Creative Director
Jemin Choi
Creative Director
Miso Ro
Creative Director
Heeyong Kwak
Creative Director
Myoungjin Yun
Web Developer
Kyungnam Lee
Web Developer
Minkyung Jeong
Art Director
Hyunjung Lee
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