Vega Awards Arcturus (3rd Place) Winner

2017

Voodoo Ranger

Entrant Company

Frost Motion

Category

Video / Online Video - Food & Beverage / Restaurant (New)

Client's Name

New Belgium Brewing Co.

Country / Region

United States

New Belgium approached us to partner with their internal marketing team to launch a character for the new Voodoo Ranger line of beers. This was uncharted territory for the brewery as our partnership marked their first formal campaign push.

The journey started with hundreds of initial sketches, to 3D modeling to now a complete persona for all video, packaging and branding.

Credits

Creative Director
Curt Cooper
Executive Producer
Andrew Johnston
Designer
Sean Kasa
President
Beth Cooper
Web Developer
Shawn Astrom
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