2017
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Category
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The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day.
By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.
Credits
Entrant Company
Hawthorne
Social Media - Social Video (New)
Country / Region
United States
Entrant Company
Scorpion
Website - Professional Services
Country / Region
United States
Entrant Company
REALTY ONE GROUP
Digital Marketing - Game or Application
Country / Region
United States