Vega Awards | Centauri (2nd Place)

Sweden

2017

The Banner Ad That Can See What You See

Entrant Company

MRM//McCann Stockholm

Category

Digital Marketing

Client's Name

Vattenfall

Sub-Category

Banner Campaign

The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day. By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.

Credits

Account Executive Erik Frisell
Web Developer Fredrik Sundqvist
Designer Tobias Vermehren
Web Developer Johan Blomström
Programmer Marcus Johansson
Production Manager Catharina Fagerlund
Production Manager Sofia Finnman-Larsson
2017
United States

Entrant Company

Motion Source

Category

Marketing (New)

2017
United States

Entrant Company

Scorpion

Category

Professional Services

2017
United Kingdom

Entrant Company

Silver Agency

Category

Technology (New)

2017
Denmark
Gorilla Media

Entrant Company

Gorilla Media

Category

Viral