Sweden
2017
The Banner Ad That Can See What You See
Entrant Company
MRM//McCann Stockholm
Category
Digital Marketing
Client's Name
Vattenfall
Sub-Category
Banner Campaign
The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day. By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.
Credits
Account Executive
Erik Frisell
Web Developer
Fredrik Sundqvist
Designer
Tobias Vermehren
Web Developer
Johan Blomström
Programmer
Marcus Johansson
Production Manager
Catharina Fagerlund
Production Manager
Sofia Finnman-Larsson
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