2017
WELDER WATCH LAUNCH CAMPAIGN
Entrant Company
Promoqube
Category
Social Media - Influencer Marketing (New)
Client's Name
Welder Watch
Country / Region
United States
We looked for real people from different backgrounds. Not necessarily influencers or bloggers. And the main criteria was not the number of followers. But they have a sense of fashion. We literally searched them on Instagram and it was for seeding purposes. Then we started looking for brand ambassadors. We named them: GANG.
Credits
Entrant Company
PostMood ltd
Website - Fitness / Health
Country / Region
United Kingdom
Entrant Company
SingleInterface
Digital Marketing - Marketing Effectiveness
Country / Region
India
Entrant Company
LBEST
Video / Online Video - Product (New)
Country / Region
South Korea
Entrant Company
Jukin Media
Social Media - Best Use of Video
Country / Region
United States