2017
WELDER WATCH LAUNCH CAMPAIGN
Entrant Company
Promoqube
Category
Social Media - Influencer Marketing (New)
Client's Name
Welder Watch
Country / Region
United States
We looked for real people from different backgrounds. Not necessarily influencers or bloggers. And the main criteria was not the number of followers. But they have a sense of fashion. We literally searched them on Instagram and it was for seeding purposes. Then we started looking for brand ambassadors. We named them: GANG.
Credits
Entrant Company
Agnew Media
Video / Online Video - Medical (New)
Country / Region
United States
Entrant Company
SingleInterface
Digital Marketing - Marketing Effectiveness
Country / Region
India
Entrant Company
Flow Creative
Digital Marketing - Integrated Campaign
Country / Region
United Kingdom
Entrant Company
BluBlu Studios
Video / Online Video - Animation
Country / Region
Poland