2017
WELDER WATCH LAUNCH CAMPAIGN
Entrant
Promoqube
Category
Social Media - Influencer Marketing (New)
Client's Name
Welder Watch
Country / Region
United States
Gallery
About The Entry
We looked for real people from different backgrounds. Not necessarily influencers or bloggers. And the main criteria was not the number of followers. But they have a sense of fashion. We literally searched them on Instagram and it was for seeding purposes. Then we started looking for brand ambassadors. We named them: GANG.
Featured Media
Credits
Entrant
Digital Marketing - Integrated Campaign
Country / Region
Hong Kong SAR
Entrant
Hakuhodo Inc.
Website - Automotive
Country / Region
Japan
Entrant
Elkins Design
Website - Self Promotion
Country / Region
United States
Entrant
Explanimate
Video / Online Video - Animation
Country / Region
Australia