China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Video / Online Video

Client's Name

Yizheng Stationery

Sub-Category

Directing

This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Credits

Director Aspirin / Seenvision
Art Director Young / Seenvision
Animator Liff / Seenvision
Web Developer Tze Toh
2016
United States
Meriwether & Tharp

Entrant Company

DynamiX

Category

Copy or Writing

2016
United States
LG Development

Entrant Company

UpShift Creative Group

Category

Real Estate

2016
United States

Entrant Company

efelle creative

Category

Food and Beverage

2016
United States
BofI Federal Bank

Entrant Company

BofI Federal Bank

Category

Financial Services