2016
Yizheng Brand Video
Entrant Company
United Design Practice
Category
Video / Online Video - Directing
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Entrant Company
efelle creative
Website - Food and Beverage
Country / Region
United States
Entrant Company
Christian Söderholm
Social Media - Native Advertising
Country / Region
Sweden
Entrant Company
Multipleoutlet Productions
Video / Online Video - Non-Profit
Country / Region
United States
Entrant Company
MSM DesignZ, Inc.
Website - Restaurant
Country / Region
United States