Vega Awards | Arcturus (3rd Place)

China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Video / Online Video

Client's Name

Yizheng Stationery

Sub-Category

Directing

This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Credits

Director Aspirin / Seenvision
Art Director Young / Seenvision
Animator Liff / Seenvision
Web Developer Tze Toh
2016
United States
Woodmere Fire Department

Entrant Company

Multipleoutlet Productions

Category

Non-Profit

2016
United States

Entrant Company

Scorpion

Category

Law and Legal Services

2016
United States
Make-A-Wish America

Entrant Company

True North Inc.

Category

Editing

2016
United States

Entrant Company

Pinkston Group

Category

User Interface