2016
Yizheng Brand Video
Entrant
United Design Practice
Category
Video / Online Video - Directing
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Credits
Entrant
Stellar Studios
Website - Organizations / Non-Profit
Country / Region
United States
Entrant
Nitta
Video / Online Video - Videography / Cinematography
Country / Region
United States
Entrant
Silver Agency
Video / Online Video - Animation
Country / Region
United Kingdom
Entrant
Echo Bridge Pictures, LLC.
Video / Online Video - Non-Profit
Country / Region
United States