Vega Awards | Arcturus (3rd Place)

China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Video / Online Video

Client's Name

Yizheng Stationery

Sub-Category

Directing

This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

Credits

Director Aspirin / Seenvision
Art Director Young / Seenvision
Animator Liff / Seenvision
Web Developer Tze Toh
2016
United States
ArtVersion | Vega Website Awards
Naturoco

Entrant Company

ArtVersion

Category

Lifestyle

2016
Poland
  | Vega Website Awards

Entrant Company

Category

Media Streaming

2016
United States
Gravity Works Design & Development | Vega Website Awards
Gillespie Group

Entrant Company

Gravity Works Design & Development

Category

Real Estate

2016
United States
Echo Bridge Pictures, LLC. | Vega Website Awards

Entrant Company

Echo Bridge Pictures, LLC.

Category

Non-Profit