2016
Sheep View
Entrant
Sansir and Liquidminds
Category
Digital Marketing - Branding / CI
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
About The Entry
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant
STARMEN Design Group
Website - Consumer Electronics / Goods
Country / Region
United States
Entrant
Scorpion
Website - Organizations / Non-Profit
Country / Region
United States
Entrant
Multipleoutlet Productions
Video / Online Video - Videography / Cinematography
Country / Region
United States
Entrant
Digital Natives Group
Social Media - Health & Fitness
Country / Region
United States