2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Branding / CI
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
Verona
Mobile Apps / Sites - Social Networking
Country / Region
United States
Entrant Company
OMI Media House Sp. z o.o.
Video / Online Video - Technology / Science
Country / Region
Poland
Entrant Company
Borenstein Group
Website - Computer / IT
Country / Region
United States
Entrant Company
DynamiX
Website - Construction
Country / Region
United States