2016
Sheep View
Entrant
Sansir and Liquidminds
Category
Digital Marketing - Branding / CI
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
About The Entry
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant
DynamiX
Website - General Interests / Variety
Country / Region
United States
Entrant
Messieurs.ch SÃ rl
Video / Online Video - Directing
Country / Region
Switzerland
Entrant
Carlos Garcia
Digital Marketing - Innovative / Experimental
Country / Region
Portugal
Entrant
GoingClear Interactive
Website - Food and Beverage
Country / Region
United States