Vega Awards Platinum Winner Winner

2026

Major Fitness "Grab Your Power"

Entrant

Froth & Fur

Category

Video / Online Video - Health, Fitness & Wellness

Client's Name

Major Fitness

Country / Region

United States

Gallery

About The Entry

Fitness company ads all look alike: put some pretty people in gym gear, working out on your equipment and sweating in a somehow appealing way. How can a challenger brand stand out? This is where small focused shops like Froth & Fur thrive. We made this one all about the story, and we made it look like it cost a lot more than it did for a challenger brand with big goals.

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