2026
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About The Entry
Medvednica is more than Zagreb’s mountain. It is the city’s green horizon, a protected nature park and a year-round escape rising directly above the Croatian capital.
Created by the Zagreb Tourist Board, the Medvednica website brings the mountain’s many identities together in one comprehensive digital experience — from its forests and biodiversity to hiking trails, cultural heritage, local legends, gastronomy, mountain huts, accommodation and outdoor activities throughout all four seasons.
Designed to inspire as well as inform, the website helps visitors move seamlessly from discovery to planning. Users can explore hiking routes and points of interest, access practical trail information, check weather and pollen conditions, discover places to eat and stay, and find essential guidance for a safe and responsible visit.
Rich editorial storytelling reveals the people, places and stories that have shaped Medvednica, while intuitive navigation makes its extensive visitor offer accessible to residents and international travellers alike.
A companion mobile application extends this digital ecosystem onto the mountain, providing practical tools for visitors while exploring.
At its heart, the project communicates one defining idea: Medvednica is not separate from Zagreb, but an inseparable part of the city’s identity — a place where urban life, cultural heritage and protected nature exist side by side.
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LVLY
Video / Online Video - Best Art Direction
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United States
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Zagreb Tourist Board
Website & Mobile Sites - Travel, Tourism & Hospitality
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Croatia (Hrvatska)
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Gravity Global
Video / Online Video - Food, Beverage & Hospitality
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United States