Vega Awards Silver Winner Winner

2026

2026 Animation & Comics Festival Promotion Video

Entrant

Cultural Affairs Bureau of Hsinchu City

Category

Video / Online Video - Animation & Motion Graphics

Client's Name

Country / Region

Taiwan

About The Entry

The promotional video for the Hsinchu Animation & Comics Festival 2026 transforms the city into an immersive storytelling universe where animation, technology, and cultural heritage converge. Rather than serving as a conventional event advertisement, the video reimagines Hsinchu as a “Future Creative Planet”—a dynamic space where history and imagination continuously interact.

Through cinematic visual storytelling, the video guides audiences on a journey through Hsinchu’s cultural landscape, featuring iconic landmarks including Yingxi Gate, the former Hsinchu Prefecture Hall, Hsinchu Park, and the Hsinchu City God Temple. These historical sites are presented not merely as locations, but as living narratives that connect the city’s heritage with its creative future.

At the center of the story are the festival’s original IP characters, the Magical Girl and “Hsin Cat,” who are transformed into interdimensional explorers traveling between reality and imagination. As virtual guides, they lead audiences through Hsinchu’s urban memories, creating an emotional connection between the city, its people, and the world of animation.

The visual language integrates anime aesthetics with elements inspired by Hsinchu’s technological identity as Taiwan’s leading innovation hub. By blending futuristic imagination with cultural landmarks, the video creates a unique narrative that reflects both the city’s scientific spirit and human creativity.

More than a promotional film, this work demonstrates how animation can become a medium for urban storytelling and cultural communication. It bridges generations, connects physical spaces with fictional worlds, and invites audiences to rediscover a familiar city through a new creative perspective.

As the third edition of the festival, the 2026 event embraces international exchange by bringing together creators from Japan, South Korea, Taiwan, and the local Hsinchu community. Through the power of animation, the video presents Hsinchu as a city where tradition meets innovation, and where imagination shapes the future of creative industries.

Featured Media

Credits

Director
Kino Huang
Director
Yiao-Baung Huang
Curator/Professor, National Taiwan Normal University
Yen-Jung Chang
Director of Cultural Affairs Bureau of Hsinchu City
Shyang-Yuh Wang
Chief, Cultural Affairs Bureau of Hsinchu City
Shu-Fei Chen
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