RUIDOSO NEW MEXICO BRANDING 2025

Ruidoso New Mexico has always been a forest getaway for local residents. But in 2025 two massive fires converged on the small town destroying 25,000 acres. Directly following that torrential rains flooded the town. But Ruidoso is known for its resilience and fortitude. The town is now thriving again but images of a house floating down their river still plagued the area causing fear for potential visitors. This commercial was the much needed story that the town needed to tell. That beauty has been brought back from the ashes. That the town is bustling--open and ready for business. That Ruidoso is waiting to make memories with families again.