Vega Awards Gold Winner Winner

2025

PA Enrollment Assistance Program Online Enrollment Video

Entrant Company

Maximus

Category

Video / Online Video (Single) - Government

Client's Name

Pennsylvania Enrollment Assistance Program

Country / Region

United States

Maximus partners with government agencies to deliver critical services that help people navigate complex public programs. As a trusted provider, Maximus brings expertise in human-centered design, digital innovation, and customer service to improve experiences for millions of people who rely on government support.

The Pennsylvania Enrollment Assistance Program (PA EAP) serves more than two million residents across the state, helping HealthChoices consumers understand their options and enroll in Medicaid managed care plans that best meet their needs. PA EAP provides customer service, enrollment processing, and outreach to ensure that every eligible Pennsylvanian can make informed choices about their health coverage.

Together, Maximus and PA EAP have developed an Online Enrollment Video to make the enrollment process easier and more accessible. This video is part of a broader digital engagement strategy, combining Maximus’ digital solutions experience with PA EAP’s commitment to serving consumers.

The video guides viewers step by step, using clear language, friendly narration, and engaging graphics. It is available in English and Spanish, with captions to ensure everyone can understand the information. The design is welcoming and easy to follow, helping viewers feel confident as they make important decisions.

The video can be viewed on the PA Enrollment Services website and mobile app, giving consumers more ways to get help and information. By supporting people who prefer to learn visually, the video encourages active participation in the enrollment process and helps ensure that more residents can choose the health plan that fits their needs.

This partnership demonstrates how Maximus and PA EAP work together to use technology and a customer-centric approach to improve public health outcomes and help make government programs more accessible for all.

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