Swing Into Trust

From the first frame to the final fade, our aim with this film was simple: to showcase the mutual integrity in both sport and cryptocurrency trading, while positioning KuCoin as the reliable partner in navigating the numerous complexities of financial markets.

Our creative approach involved partnering with KuCoin's global brand ambassador pro golfer Adam Scott (who is well known globally as a sporting professional who embodies the values of honesty, fairness, and adherence to the rules, which aligns seamlessly with KuCoin's dedication to transparency, security, and regulatory compliance) to tell a simple visual story which would emphasize thes shared values while illustrating why a golf ambassador like Adam Scott is a natural fit for KuCoin and their audience.

Built to scale across global markets and platforms, the film series we created is grounded, human and made to last. Just like KuCoin.

The film opens at dawn on the driving range at Sentosa Golf Course in Singapore.

Moisture lingers in the air as Adam Scott walks alone, the discreet sound of grass underfoot the only sound.

There is no fanfare — everything is just routine.

Adam checks his clubs, takes a practice swing.

Discipline is second nature.

We follow his pre-round ritual: adjusting his glove, reading the wind.

Selecting the right club that meets his need in that particular moment.

The camera lingers on details—his focus, the exhale before a swing.

Every motion is deliberate.

Off the range, Adam checks his phone, a quick glance at KuCoin.

No stress—just a man who trusts his decisions.

His approach to golf mirrors his investments: patience, precision, long-term thinking.

Another golfer on the range hits a shot that doesn't meet his personal expectations.

Adam offers a quiet trusted tip and the other golfers confidence and shot improves.

Adam takes a perfect final shot—no theatrics, just quiet satisfaction and confidence in his abilities.

Our core message was to demonstrate that golf, like trading, rewards consistency. No shortcuts, no hype. Just commitment and follow-through. KuCoin is built for those who swing into trust and play the long game.

The film launched globally to instant success.