8,416% ROI: From Startup to Full Capacity in Six Months

Pickney Early Learning is a boutique childcare centre located in Beaumaris, Melbourne, Australia. When they first partnered with 80/20 Digital, they had just a logo, three empty website pages, and 33 weekly childcare sessions — far from their goal of 160 sessions needed to reach full capacity. Competing against major national brands, they needed immediate traction to survive their launch year. Our challenge was to build a complete digital foundation — brand identity, website, SEO, and paid advertising — designed to fill enrolments quickly and establish strong local authority. We began with a comprehensive Marketing & Brand Strategy that defined the centre’s positioning, target audience, and tone of voice. A new, user-focused website launched in May 2025, simplifying enrolment steps and building trust through authentic design and messaging. Once live, we implemented Google Ads and Local SEO to capture parent search intent for “childcare Beaumaris” and related terms. Within two weeks, Google Ads began generating qualified leads and centre tours. Continuous A/B testing and campaign optimisation achieved a 47% increase in conversion rate, a 20% lift in click-through rate, and a marked reduction in cost per lead. SEO performance also surged — delivering a 293% increase in organic visibility, Page 1 rankings for key search terms, and Top 3 positions in the Local Pack on Google Maps. By November 2025, just six months after launch, Pickney Early Learning reached full capacity and achieving an exceptional 8,416% ROI — a remarkable achievement that highlights the power of strategic digital marketing to drive measurable results. “80/20 Digital helped shape our website and SEO — and it paid off within two weeks.” — Richard Hendricks, Operations Manager, Pickney Early Learning