A Fresh Umbraco Website for London's Premier Caterer

Vacherin, a boutique catering company serving some of London’s top businesses, has been a long-standing client of Embrace. After rebranding in 2024, they needed a website that would not only reflect their new identity but also enhance engagement, showcase their expertise and drive new business opportunities. The goal was to build a modern, visually dynamic, and user-friendly website that brings the brand to life through compelling video content, rich visuals and seamless functionality. It needed to clearly communicate their proposition, highlight client success stories and provide an engaging platform for sharing news and insights. We worked closely with Vacherin to create a digital platform that is as refined as their offering, developing a site that is visually rich using videos and animation, easy to navigate, and built for long-term flexibility. We strategically redefined the website’s structure to ensure clarity in navigation, strong calls to action and an intuitive experience that encourages engagement with a seamless UX for visitors. Built for growth and developed on Umbraco CMS, the platform allows Vacherin’s team to easily update content and share case studies, as well as publishing news to ensure the site remains as fresh and dynamic as the produce they work with. The site is hosted on Umbraco Cloud, benefitting from automatic updates, advanced security, and sustainable hosting to ensure long-term stability and sustainability as the brand grows. Finally, to measure success, we integrated Google Analytics & Looker Studio Reports to provide real-time performance tracking, equipping Vacherin with the data needed to refine and optimise their digital presence over time with ease. Ultimately, Vacherin's site has seen significant improvements to traffic, engagement and enquiries. Within the first three months of launch, the new website delivered +107% increase in visitors to the News page,
+32% increase in engagement rate, and 21% increase in page views across their site.