Amplifying Philanthropy: The India Giving Day 2025

Objective: India Giving Day (IGD), an initiative by the India Philanthropy Alliance (IPA), aims to mobilize the Indian diaspora and global donors to support sustainable development efforts in India. Now in its third year, the 2025 campaign focused on amplifying visibility, deepening engagement, and inspiring philanthropic action through a digitally driven, storytelling-rich campaign


The goal was to: Elevate the presence of IGD through a cohesive, high-impact digital strategy. Engage new and existing donors to broaden India’s philanthropic community.


Position IGD as a platform for meaningful and sustained impact.


Concept: The 2025 theme, #ActForImpact, spotlighted the power of individual and collective contributions toward India’s Sustainable Development Goals (SDGs). The campaign narrative was built around real stories of change, emotional appeal, and a rallying call for action — connecting personal giving to national progress. Targeted primarily at the Indian diaspora in the United States, the messaging resonated with socially conscious individuals, nonprofit partners, and donor communities, encouraging them to take tangible steps toward India’s development.


Approach & Results: A unified cross-platform campaign that combined strategic media relations, creative social storytelling, and influencer outreach. Focused on driving visibility across key platforms: LinkedIn, Twitter, Instagram, Facebook, YouTube.


Dynamic Digital Engagement 207+ creative content pieces rolled out across social media platforms. Influencer partnerships with 4 U.S.-based changemakers passionate about India’s growth. Media placements and interviews featuring IPA’s leadership in U.S. and Indian publications.


Key Results: The campaign firmly established IGD as a catalyst for giving with purpose, amplifying IPA’s vision of uniting individuals and organizations for sustainable development in India. By blending strategic storytelling with powerful digital touchpoints, the campaign not only drove record-breaking donations but also built a lasting movement rooted in empathy, community, and impact. $8.8M+ raised, nearly 4x the previous year’s total. 2,683+ unique donors contributed to the campaign. 6.1M+ impressions and 70K+ clicks from social platforms. 500+ earned media coverages secured across U.S. and India.