A refreshed look and a new website for the IASC

The project’s goal was to redesign and rebuild the Independent Anti-Slavery Commissioner (IASC) website to support their three-year strategic plan, which focuses on enhancing the prevention of modern slavery, improving victim protection, and prosecuting offenders. The new website needed to be inclusive, intuitive, user-friendly, and modern, providing quick access to key information, clear navigation paths (including a quick exit button), and effectively communicating essential messages to users. We knew that to align with the IASC’s needs, we needed to create a simple and clean layout, ensuring the important information was always easy to access. Bringing the IASC brand forward and into a more modern site design was also key. We were keen to focus their core brand ‘teal’ colour throughout, while lifting this with a set of brighter, complimentary colours. We understood from the outset that one particular challenge was going to be finding inclusive, engaging, thoughtful and relevant imagery, as much of the content is particularly sensitive. In the end we chose to create a series of illustrations that allowed us to bring colour and life to the site in a way that still felt appropriate to the subject matter and the brand. We developed the website on Umbraco CMS, which as a user-friendly platform, allows the team to regularly publish key reports, manage updates and post regular news and articles. Thanks to its intuitiveness, it’s easy to update content throughout and scale up as needed, and importantly, to improve accessibility for the regular news updates on the site. The website is also hosted on Umbraco Cloud which offers scalability, automatic updates, enhanced security, and sustainability, enabling the IASC to efficiently manage and deploy updates to their website while tracking and minimising environmental impact. Once the website went live, it saw a 67% increase in users and a 37% decrease in bounce rate within 30 days, confirming that the website was found to be more discoverable, accessible and engaging.