Vega Awards Gold Winner Winner

2025

EŞARJ WEB SITE

Entrant Company

I-AM

Category

Website & Mobile Sites (Single) - Website Redesign

Client's Name

EŞARJ

Country / Region

Turkey

Eşarj, Türkiye’s leading electric vehicle charging network, partnered with global experience design agency I-AM to completely transform its digital presence. The goal was to create a website that matches the brand’s leadership in fast-charging technology, reflects its innovative spirit, and delivers a seamless user experience across all devices. The previous website was static, outdated, and lacked user-focused functionality. Through comprehensive research, including user surveys and site analysis, the new platform was reimagined from the ground up. The information architecture was simplified, navigation was made intuitive, and the visual language was redesigned to align with Eşarj’s dynamic and technology-driven identity. Key features include: Interactive Station Map: Enables users to instantly locate the nearest charging point and see its availability. Knowledge-Driven Tools: “How long does it take to charge?” and “How much does it cost?” calculators help educate EV owners. A blog page is created to inform EV users more about the sector and related cutting-edge technologies. Business Partner Hub: A dedicated, professional section designed to attract and convert potential partners. Mobile-First Approach: Optimized for flawless performance across devices. The result is a platform that not only provides real-time, reliable information but also strengthens Eşarj’s position as the most trusted, forward-thinking name in sustainable mobility. This new website is more than a digital upgrade — it is a powerful brand experience designed to support Eşarj’s mission of driving the transition to clean transportation.

Credits

Digital Design Director / I-AM
Erdem Demir
UX Designer / I-AM
Betül Türk
UI Designer / I-AM
Ege Piber
Project Manager / I-AM
Selin Takçı
Eşarj Senior Marketing Communications Specialist
Gizem Yasak
Eşarj Communications Manager
Damla Sürmen
Eşarj Project Manager
Burcu Damar
Basework Studio Co-Founder, Director
Baran Somaklı
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