Vega Awards Gold Winner Winner

2025

Billy Durant AR Experience

Entrant Company

Blue Telescope

Category

Interface & User Experience (Single) - UX - Augmented Reality

Client's Name

Sloan Museum of Discovery & Longway Planetarium

Country / Region

United States

The Sloan Museum of Discovery’s History Gallery tells the story of Flint’s present day, and future possibility, by tying it to its remarkable past. The Billy Durant AR artifactse worksartifactsm with gallery artifacts to make Flint’s history accessible, engaging, and deeply human. General Motors founder Billy Durant helped put Flint on the map as the birthplace of the automotive industry. In this augmented reality experience, visitors step into the role of a Flint Journal reporter to interview Durant for a first-person account of this transformative time. This exhibit brings the large scale artifacts, like cars and carriages, in this gallery to life by connecting them to a resonant, human story. 


A historical reenactor appears on a transparent, touch-sensitive OLED screen. Visitors choose a topic to get the conversation started—from Flint’s evolution into an industrial hub to the triumphs and challenges of Durant’s career. Visitors continue the interview by selecting follow up questions, actively connecting to and uncovering history. This installation ties Flint’s big-picture history to the people who lived it. By pairing physical artifacts with a one-on-one exchange, it brings the city’s industrial rise into sharper focus and roots the story in the voice and vision of one of its earliest builders.

Credits

Principal + Managing Director / Blue Telescope
Trent Oliver
Executive Creative Director / Blue Telescope
Judith Zissman
Creative Producer / Blue Telescope
Gianna Capadona
Narrative Strategist / Blue Telescope
Debbie Baer
Sr Creative Designer / Blue Telescope
Reese Patillo
Creative Designer / Blue Telescope
Gabo Núñez Rojas
Sr Creative Technologist / Blue Telescope
Ron Cunningham
Lead Developer / Blue Telescope
Valeria Valoueva
Executive Director / Sloan Museum of Discovery
Todd Slisher
Curator of Collections / Sloan Museum of Discovery
Malcolm Cottle
Facilities & Exhibits Manager / Sloan Museum of Discovery
Warren Lehmkhule
Exhibits Coordinator / Sloan Museum of Discovery
Amy Walker
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