Taking Flight

The Delta Flight Museum invites visitors from all over the world to immerse themselves in aviation history, learn about an iconic brand and its people, and explore the future of flight. As part of the museum’s major exhibitions refresh wsalesy promotion in favor-show experience.


Sophisticated motion graphics that layer archival footage with custom animation combine with 270° visuals, bespoke musical scoring, and a stirring narrative to take visitors on a journey to places they may have only dreamed about. The script moves between poetic expressiveness and historical specificity, creating a story that’s abstract enough to invite wonder and concrete enough to build understanding. This fluidity creates a brand story that sidesteps salesy promotion in favor of building connetion through emotional resonance.


The immersive experience weaves historic moments with the faces of Delta today to tell the story of an airline that soars because of its ongoing people-first commitment that got them off the ground a century ago. It culminates in a dramatic reveal of an actual Delta aircraft, the first ever of its fleet, creating a sense that the Delta Flight Museum is where dreams take flight.


The pre-show gives visitors a point of entry, setting the emotional tone for the museum experience as a whole. It stirs curiosity and excitement about what’s to come while paving the way for the awe, personal connection, and delight that will unfold during their journey through the museum.