2025
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This is a campaign created for Doritos Crash the Super Bowl. It was hosted exclusively on Doritos website and was in the running. Go Bold. Doritos’ Go Bold campaign is a rallying cry to ditch the ordinary and embrace the daring, the absurd, and the unforgettable. It celebrates the bold spirit of those who don’t just snack—they stand out. With outrageous humor, unexpected twists, and cinematic flair, the campaign invites audiences to see what happens when everyday moments are taken to the extreme.
Across three original spots—Couch, Bag Football, and The Eaters—the Go Bold mantra is brought to life in unique and genre-bending way
Credits
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Ruojun Zhai
Video / Online Video (Single) - Best Animation / Special Effects
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United States
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Maverick Media
Video / Online Video (Single) - Games / Gaming
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United Kingdom
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Website & Mobile Sites (Single) - Landing Page
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United States