Vega Awards Platinum Winner Winner

2025

PA's Future of Gaming campaign

Entrant Company

PA Consulting

Category

Digital Marketing (Campaign) - Best Use of AI-Generated Content

Client's Name

Country / Region

United Kingdom

Overview: PA surveyed 4,000 gamers across the UK and US to examine their attitudes and perceptions, what they need from future gaming, and how brands can level up their response.

Our research hones in on the needs and demands of ‘next-gen gamers’: millennials and Gen Z who identify as dedicated gamers. Our findings, with insights and recommendations for leaders shaping future gaming products and experiences, show that:

• Gaming has eclipsed all forms of entertainment

• Gaming is about more than the game

• Gamers have changed – but has gaming?



Campaign design challenge: Appeal to the audience of gamers but also target audience of the report which is executive leadership in top tier gaming brands such as Microsoft, Valve, Corsair, HP or Razer – who usually have gamers at the helm – and are very connected to gaming culture.



Creative response: Bringing to life PA’s research into next-gen gamers, we developed a unique, future-focussed ‘avatar’ to illustrate how gaming is moving beyond games, becoming a cultural cornerstone, shaping worldviews and social interactions.

At once recognisable, collective, neutral, and highly individual, we created rich visual environments for our intrepid ‘avatars’ to explore, using the newest Mid-journey prompting evolutions. Further leaning into gaming vernacular, we also created a nostalgic 8-bit document character guide, to lead our readers into the future of gaming.

2025
Digital Marketing
Zeta Global | Vega Website Awards 2025 Winner

Entrant Company

Zeta Global

Digital Marketing (Campaign) - Data-Driven Insights

Country / Region

United States

2025
Video / Online Video
ROSHN Group | Vega Website Awards 2025 Winner

Entrant Company

ROSHN Group

Video / Online Video (Campaign) - Lifestyle

Country / Region

Saudi Arabia

2025
Website & Mobile Sites
ByDzyne Inc.  | Vega Website Awards 2025 Winner

Entrant Company

ByDzyne Inc.

Website & Mobile Sites (Single) - Best Navigation / Structure

Country / Region

United States

2025
Video / Online Video
Gravity Global | Vega Website Awards 2025 Winner

Entrant Company

Gravity Global

Video / Online Video (Campaign) - Animation

Country / Region

United Kingdom