Vega Awards Arcturus (3rd Place) Winner

2016

#GetConed

Entrant Company

MetaVision Media

Category

Social Media - Culture & Lifestyle

Client's Name

Nestle Drumstick

Country / Region

United States

#GetConed set out to drive consideration to increase purchase frequency and buy rate focusing on both lapsed users and switchers. Our goal was to communicate "Forever Messaging" to own summer, differentiate the Drumstick brand and incorporate it into the late night munchies conversation. The result - #GetConed was most associated with Drumstick over all other competitors.

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Credits

Web Developer
REACH
Web Developer
Smith Brothers Agency
Web Developer
Clint Graham
Web Developer
Teri Lee
Web Developer
Renata Salazar-Costa
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