Vega Awards Platinum Winner Winner

2025

Saudi Founding Day Aramak

Entrant Company

Smart Media

Category

Video / Online Video (Single) - Advertisement

Client's Name

Aramak

Country / Region

Saudi Arabia

This film for Saudi Founding Day was created for Aramak, a real estate developer that’s passionate about blending the rich architectural heritage of Saudi Arabia with modern innovation. Aramak’s projects focus on creating spaces that reflect the Kingdom’s cultural history and push the boundaries of design and technology to shape the future of urban living.

The idea behind this video was to capture the essence of Saudi Arabia’s architectural past and show how Aramak is building on that legacy. The film connects traditional design elements with contemporary techniques, reflecting the company’s approach to development—honoring the past while creating spaces that are forward-thinking and relevant to today’s world.

At its core, the video is a tribute to both the Kingdom’s architectural history and Aramak’s commitment to crafting spaces that carry that heritage into the future. It’s about more than just buildings—it’s about telling a story of continuity, evolution, and vision for what’s yet to come.

Credits

Marketing Director
Shatha Baghdadi
Projects Manager
Mohammad Barhoum
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