2025
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Customers love the State Farm Mobile App!
In 2024 State Farm transformed our flagship app to meet the changing needs of our customers, providing a seamless, user-friendly experience that empowers them to manage their insurance and driving needs with ease. We combined our Drive Safe and Save App with our flagship State Farm Mobile App to provide one simple, consolidated native experience, and the feedback has been very positive. Our commitment to innovation and customer satisfaction makes the app not just a tool, but a partner in our customers' lives.
User-Centric Design:
The app features a clean, intuitive interface that ensures ease of navigation. Customers can quickly access policies, claims, and billing information, minimizing the time spent managing their insurance.
Claims Management:
Users can file and track claims directly through the app, with step-by-step guidance and real-time updates. This feature has significantly reduced the average claim processing time.
Digital ID Cards:
Customers can access and share insurance ID cards instantly, eliminating the need for physical cards and ensuring information is readily available when needed.
Personalized Insights:
The app offers personalized recommendations and insights based on user behavior, helping customers make informed decisions about their needs.
24/7 Customer Support:
With integrated chat support and FAQs, customers can get assistance anytime, anywhere, ensuring that their questions are answered promptly.
Safety and Security:
The app employs advanced security measures to protect customer data, including biometric login and encryption, ensuring peace of mind for our users.
With continuous innovation, we have seen a significant increase in user engagement, with app users reaching 18.1 million customers and user ratings averaging 4.8 out of 5 on app stores. Customer feedback has been overwhelmingly positive, with many praising both the app's functionality and ease of use.
Impacts included:
• 273M App Visits
• 31M Bills Paid Digitally
• 412K Claims Files & Photos Submitted
• 30.5M Policy & Deductible Views
• 931K Roadside Customer Assists
Serving more customers than ever, the State Farm mobile app is more than just an application; it is a vital part of our commitment to customer needs.
Credits
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LexisNexis Risk Solutions Group
Video / Online Video (Single) - Best Use of Visual Effects / Motion Graphics
Country / Region
United Kingdom
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Eyes Multimedia
Podcast (Campaign) - Best Series
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Canada
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Product Madness
Digital Marketing (Campaign) - Game / Application
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United Kingdom