Transforming LinkedIn into a Strategic Growth Tool

The Challenge

HemoSonics, a leader in hemostasis diagnostics, lacked a consistent LinkedIn strategy. Their posts were infrequent, focused mainly on events, and saw low engagement. They wanted LinkedIn to become a strategic platform to connect with healthcare professionals and raise brand awareness.

The Approach

D2 Creative, as HemoSonics’ Agency of Record, launched an overhaul of their LinkedIn strategy to:

Establish a consistent posting schedule.

Boost engagement and grow followers.

Drive awareness among trauma surgeons, cardiovascular surgeons, lab directors, and other top audience segments.

We introduced Content Pillars to ensure a rotation of topics and content types, from educational posts to thought leadership. Tools like Agorapulse and AgencyAnalytics helped us monitor organic performance, revealing which content performed best and when users were most active. For paid content, we closely analyzed LinkedIn Ads data, refining audience targeting by excluding irrelevant job titles and organizations to focus on priority audiences.

The Results

HemoSonics’ LinkedIn transformation included:

Organic Success

1,081 New Followers

5,007.8% Increase in Clicks

3,165.1% Increase in Impressions

4,043.6% Increase in Engagement (likes, comments, shares)

Sponsored Campaigns:

75 New Followers

1.5M+ Impressions

14k+ Clicks

The Impact

HemoSonics is thrilled with their LinkedIn growth. The growth in engagement and visibility has positioned HemoSonics as a more visible and trusted voice in the healthcare diagnostics industry.

By combining strategic planning, performance monitoring, and targeted execution, D2 Creative transformed LinkedIn into a vital tool for HemoSonics’ success.