AirMed International | Summer Social Media Refresh 2023

Explaining AirMed International’s unique service in quick digital hits wasn’t easy—how do you sum up “we’ll fly you to the hospital of your choice if you get seriously ill or injured while traveling abroad” in a scroll-stopping way? So, we created a bold, refreshed social campaign to boost B2C traffic and enrollments, designed to pop in any feed.

Targeting international travelers, trip planners, snowbirds, and high-income seniors, we leaned into their love of adventure. Aspirational visuals showcased happy couples and scenic destinations, paired with punchy messaging that conveyed the joy of travel—and how an AirMed International membership can make it even better.

The results soared beyond expectations. Our social ads earned 34,300 clicks from 2.33M impressions with a 1.47% CTR. Google campaigns brought in 21,379 clicks from 1.6M impressions (1.34% CTR), and programmatic display ads delivered 152,022 clicks from a whopping 30M impressions (0.51% CTR).

By combining wanderlust-worthy visuals with AirMed International’s invaluable benefits, we successfully elevated engagement, increased awareness, boosted enrollments and gave our audience one less thing to worry about while they explore the world.