The Fake Obama - A celebration that looks like success.

To celebrate the 10th anniversary of Obama’s visit to Ireland and the iconic Barack Obama Plaza named after him, The Plaza Group orchestrated a standout event featuring a world-class Barack Obama lookalike. The campaign blended humour, cultural relevance, and a surprise live event, including a motorcade and "Secret Service," to delight audiences onsite and online.

A TikTok-first strategy amplified the spectacle, driving impressive engagement and competition entries for a trip to Chicago by connecting with Irish consumers through humour and pride, boosting brand awareness, loyalty, and long-term CRM growth.