Creating a 100% fresh Content for Supermac's Tiktok

Supermac’s TikTok strategy exemplified the brand’s ability to authentically connect with Irish audiences by creating 100% fresh, engaging, and culturally relevant content. The strategy focused on social listening, identifying cultural moments, and leveraging partnerships with creators to amplify brand awareness. By embracing viral trends like the Taylor Swift Eras Tour in Ireland and mentions by celebrities such as Nicola Coughlan and Paul Mescal, Supermac’s became part of the national conversation.

We ran playful experiments through "Food Labs," where Supermac’s products were used to create inventive recipes. One standout was a viral Spice Bag (basically Ireland’s national dish) made with Supermac’s famous Chicken Tenders, leading to widespread audience demand for it to become a permanent menu item. Another highlight was the "Sites n Bites" series, which paired Supermac’s meals with scenic explorations of Irish counties, fostering local pride and national engagement during the summer months.

This multi-faceted, creator-driven approach successfully reinforced Supermac’s as a dynamic, community-focused brand, driving significant follower growth and engagement on TikTok.