Integrated Marketing Campaign

At Lhamim, we developed an integrated digital marketing campaign for our client, the Saudi National Commission for Education, Culture and Science (SNC-ECS), aimed at establishing their social media presence and promoting their role in connecting Saudi Arabia to regional and global events and opportunities in the fields of education, culture, science, and communications and information. The campaign, centered around the slogan “Connecting With The World,” reflected SNC-ECS’s mission.

Recognizing that SNC-ECS had no prior social media presence, we crafted a strategic and multifaceted approach to effectively launch their digital footprint. We kicked off the campaign with a high-impact announcement across local TV news channels and media outlets, ensuring widespread awareness. Simultaneously, we activated influencers as a key channel to amplify the message, leveraging their reach to engage a broader audience and enhance the campaign’s credibility.

To maintain consistent engagement, we developed a comprehensive content calendar, ensuring regular and strategic social media posts. The launch video, which served as the campaign’s centerpiece, was strategically designed to highlight the global role of SNC-ECS across its key sectors. This video was distributed across multiple social media platforms, maximizing its impact and engagement.

In addition to influencer partnerships, we executed media placements in local newspapers, further enhancing visibility and ensuring the message reached diverse segments of the target market. Our media buying strategy was carefully planned to optimize reach, contributing to a robust total of 7 million impressions within the first two weeks of the launch. The integrated campaign combined traditional and digital media channels seamlessly, establishing a strong, cohesive presence for SNC-ECS across multiple platforms.

Through this innovative approach, we successfully positioned SNC-ECS as a key player in regional and global collaborations, while establishing a solid foundation for ongoing social media engagement. The campaign not only achieved significant reach but also built long-term brand visibility, showcasing SNC-ECS’s important role in advancing education, culture, science, and communications and information on a significant scale.