Vega Awards Silver Winner Winner

2025

Lost in Translation

Entrant Company

Yachan Yuan

Category

Video / Online Video (Single) - Experimental / Innovative

Client's Name

Country / Region

United States

Entry Level

Student

Lost in Translation is a visually work that explores three untranslatable words from different cultures: Mångata (Swedish), Gluggaveður (Icelandic), and Saudade (Portuguese).

- Mångata: The road-like reflection of moonlight on water.

- Gluggaveður: Weather that looks nice outside but is actually cold or windy and is best enjoyed from indoors.

- Saudade: A feeling of longing, melancholy, or nostalgia.

These words, which lack direct translations into other languages, are commonly referred to as "untranslatable words." With the combination of live-action plate and visual effects, Lost in Translation invites audiences to experience the beauty and depth of language, offering a perspective on bridging cultural and linguistic diversity.

Credits

2025
Website & Mobile Sites
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Entrant Company

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Website & Mobile Sites (Single) - Marketing

Country / Region

United States

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User Experience
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Entrant Company

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Social Media
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Social Media (Campaign) - Influencer Marketing

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Apps & Softwares
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Entrant Company

Zhonghe Yunke Information Technology Group Co., Ltd.

Apps & Softwares (Campaign) - Recruitment

Country / Region

China