Transcend U Logo & Website Design

For Transcend U, a new yoga and wellness studio in Mechanicsburg, I created a brand-centered website and logo to build their identity and compete with established chains in the area. The website is designed to reflect the studio’s unique ambiance, with minimal stock images and a custom layout that offers an authentic preview of the space. Key functionalities include a complex, updatable booking system and integrated scheduling widgets that make it easy for users to engage and book classes seamlessly.

The branding process was equally thoughtful. Drawing inspiration from the studio’s diverse offerings—bouldering, ice baths, and hot yoga—I incorporated mountains, ice, and heat elements into the logo. The chosen colors and symbols were selected to resonate with the brand’s adventurous and holistic spirit, creating a visual identity that stands out.

This project faced significant time constraints, as the business was preparing for launch and required a completed logo for signage. I met these deadlines, and the client has received positive feedback on both the logo and the site, which capture Transcend U’s distinctive character and services.