CCC

Background

Student athletes entering college often like to share announcements letting others know that they’ve been offered a roster spot on a college team. After choosing a team to commit to, they share similar graphics announcing that they have committed.

Request

Produce a graphic that student athletes can post to social media upon accepting a spot on the Contra Costa College football team. This effort intends to increase awareness and excitement to recruit new players.

Refined Objective

Produce a complimentary set of social media campaign assets designed to align with each of the community college’s team sports. Assets are intended for Contra Costa College student athletes to use on their social media platforms announcing that they’ve been offered a roster spot on one of the many sports teams at the college, or that they have committed to one.

Solution

A digital assets package that contains turnkey, versatile, and on-brand assets optimized for the student athlete to create and share social media stories, reels, and posts. Graphic elements are included that enable the user to customize a sports card with their name and image. The client was also provided assets for use in future productions, presentations, and streaming applications. The appropriate assets are then provided to students along with suggestions, instructions, and recommended hash-tags and captions.