Captiv8’s AI-Driven Media Safety Feature

Captiv8, the leading influencer marketing platform for enterprise brands, has revolutionized brand safety with its cutting-edge AI and machine learning tools. Our newly launched "Media Safety" feature is a pioneering enhancement to our Brand Safety suite, designed to protect brands from potential risks associated with influencer partnerships. By leveraging advanced AI algorithms, Media Safety not only analyzes social media content but also monitors over 300 million media and third-party publications for unsafe or sensitive content. This comprehensive approach allows brands to proactively manage their reputations by identifying and mitigating risks in real time.

At the core of this innovation is the Brand Safety Score, a powerful metric that evaluates and ranks creators based on their associated risk levels. This score is derived from an AI-driven analysis that scans content across 11 standardized categories identified by the Interactive Advertising Bureau (IAB), such as hate speech, adult content, and political sensitivity. Captiv8’s AI model ensures transparency, fairness, and continuous improvement by providing brands and creators with visibility into the factors influencing their scores.

Our commitment to ethical AI is reflected in our focus on transparency, fairness, and human oversight. By empowering creators to view and dispute their scores and allowing brands to customize their risk parameters, Captiv8 fosters a balanced ecosystem where both parties can thrive. This principled approach to AI ensures that brands are protected while creators maintain their integrity, making Captiv8’s Media Safety feature an essential tool for any brand navigating the complexities of influencer marketing.