2024
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Client's Name
Country / Region
Building a Philanthropic Powerhouse
Gutenberg is proud to present India Giving Day 2024: #MakeItPossible, an incredibly successful campaign that mobilized 33 nonprofit organizations, donors and ignited a movement focused on India's sustainable development. In the second year since its inception, India Giving Day (IGD) brought together people from all over the U.S. under one common cause: to make sustainable, long-term development possible in India.
Measurable Impact, Exponential Growth: How Gutenberg Made It Possible
Quadrupled Donations: Compared to 2023, IGD 2024 raised over $5.5 million, exceeding initial goals and nearly quadrupling the impact of the previous year.
Donor Surge: The campaign attracted over 1,770 unique donors, a testament to the growing community passionate about giving back to India, and a successful media campaign that attracted, engaged and celebrated donors.
#MakeItPossible: A Unifying Theme
The 2024 campaign theme was #MakeItPossible, highlighting India's Sustainable Development Goals (SDGs) and the collective power of giving to achieve them. This theme resonated with audiences, fostering a sense of purpose and collective action. Gutenberg crafted a compelling and impactful campaign that not only resonated with a global audience, but also went above and beyond in achieving the campaign's ambitious goals.
Credits
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Ningyuan deng
Apps & Softwares - Best Use of Augmented Reality
Country / Region
United States
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Mark and Helen Winkler
Website & Mobile Sites - Cause-Related
Country / Region
United States
Entrant Company
Yorkville University
Social Media (Campaign) - Best Use of User-Generated Content
Country / Region
Canada