Vega Awards Gold Winner Winner

2024

Metaverse: Demystifying the immersive future!

Entrant Company

Gutenberg

Category

Social Media (Campaign) - Social Presence

Client's Name

Mphasis

Country / Region

United States

The campaign was designed around a series of insightful articles and engaging blogs executed on LinkedIn and Twitter. Each piece of content was meticulously crafted, shedding light on the potential and complexities of the Metaverse. Our content strategy was complemented by a robust social media plan. We leveraged the strengths of LinkedIn and Twitter to reach a broad audience, optimizing our posts for maximum visibility and engagement.

The campaign witnessed a significant uptick in impressions and clicks, indicating that our content resonated with our audience. Here are some of the key results:

455K impressions and 111K clicks

2.5% CTR on LinkedIn (Industry average CTR of 0.22%)

27% CTR through Twitter (Industry average of 0.86%)

Credits

Senior Director Integrated
Shagun Narula
Associate Director
Apoorva Rajendran
Senior Copywriter
Mitesh Kumar
2024
Video / Online Video
Parnaso | Vega Website Awards 2024 Winner

Entrant Company

Parnaso

Video / Online Video (Single) - Advertisement

Country / Region

Spain

2024
Social Media
Sanjay Mukherjee | Vega Website Awards 2024 Winner

Entrant Company

Sanjay Mukherjee

Social Media (Campaign) - Best Use of Video

Country / Region

India

2024
Social Media
ELENA AZARENKO | Vega Website Awards 2024 Winner
ELENA AZARENKO

Entrant Company

ELENA AZARENKO

Social Media (Single) - Best Use of Vertical Video

Country / Region

United States

2024
Social Media
Zeta Global | Vega Website Awards 2024 Winner

Entrant Company

Zeta Global

Social Media (Campaign) - Contests & Promotions

Country / Region

United States