2024
Entrant Company
Category
Client's Name
Country / Region
The campaign was designed around a series of insightful articles and engaging blogs executed on LinkedIn and Twitter. Each piece of content was meticulously crafted, shedding light on the potential and complexities of the Metaverse. Our content strategy was complemented by a robust social media plan. We leveraged the strengths of LinkedIn and Twitter to reach a broad audience, optimizing our posts for maximum visibility and engagement.
The campaign witnessed a significant uptick in impressions and clicks, indicating that our content resonated with our audience. Here are some of the key results:
455K impressions and 111K clicks
2.5% CTR on LinkedIn (Industry average CTR of 0.22%)
27% CTR through Twitter (Industry average of 0.86%)
Credits
Entrant Company
Parnaso
Video / Online Video (Single) - Advertisement
Country / Region
Spain
Entrant Company
Sanjay Mukherjee
Social Media (Campaign) - Best Use of Video
Country / Region
India
Entrant Company
ELENA AZARENKO
Social Media (Single) - Best Use of Vertical Video
Country / Region
United States