Vega Awards Silver Winner Winner

2024

Just One Plastic

Entrant Company

Daye An and Dasom An

Category

Video / Online Video (Single) - Environmental Issue / Awareness

Client's Name

Country / Region

United States

Just One Plastic is an animation that delves into the common issue of plastic usage in our daily lives. In a world where plastic products have become synonymous with convenience, this animation challenges viewers to reflect on the broader implications of their everyday choices.

The animation is set against the backdrop of modern society, where plastic has seamlessly integrated into our routines, often without a second thought. Americans, for instance, use an average of 13 plastic bottles per person each month, contributing to a staggering 350,000 bottles discarded annually in the U.S. alone. This statistic is just a fragment of the 350 to 400 million tons of plastic waste generated globally each year.

Through compelling visuals and a narrative that focuses on seemingly insignificant individual actions, Just One Plastic sheds light on the cumulative impact of these choices. It challenges the mindset that using plastic items as an individual is inconsequential, emphasizing that when multiplied across millions, these small decisions have a profound effect on our environment.

Just One Plastic serves as both a reflection and a call to action, reminding viewers that collective awareness and responsibility are essential in addressing the environmental challenges posed by plastic waste. This animation aims to inspire a shift in perspective, encouraging individuals to consider the long-term consequences of their actions and the power of collective change.

Credits

Dasom An
Daye An
2024
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