ServiceNow NHL Shot Challenge Experience

ServiceNow worked with Groove Jones to design an exciting guest activation for their annual Knowledge 2024 Event in Las Vegas, highlighting their client, the National Hockey League (NHL). The production leveraged the cutting-edge technology of our XR Avatar Scanner, allowing our team to capture lifelike scans of event participants and convert them into digital avatars that were then integrated into a custom-built video game. Our App utilizes AI and Machine Learning to automatically add a bone structure inside of a person's 3D data to rig and animate their avatar.

The central element was developing an interactive game called the NHL Shot Challenge. Guests registered on-site and then were scanned in our XR Avatar Scanner, a volumetric camera system tied to our proprietary platform. It turns them into fully interactive digital avatars that appear on a custom-branded hockey rink, where they skate through obstacles to accumulate points.

The experience had a real-time leaderboard that fostered a competitive atmosphere by displaying daily top scores and participant rankings. This not only increased engagement but also motivated attendees to participate multiple times.