Ultralive 2024 - community engagement

Commissioned by Ultra Music Festival in Miami, NOMOBO created Ultralive 2024, a three-day livestream showcasing the dance festival in Miami. Ultralive 2024 exemplified community engagement through advanced remote broadcasting. Over three days, NOMOBO orchestrated a cutting-edge multi-channel livestream on YouTube, Instagram, and TikTok, driving unprecedented viewer interaction and engagement.

The campaign achieved remarkable success, generating 110 million impressions and substantial engagement through interactive graphics. Within hours of the festival starting, the first DJ sets were uploaded on YouTube and shared by the DJs, resulting in a staggering 79,015,790 impressions and 20,778,153 views. This rapid content distribution amplified the festival's reach and created a buzz that resonated globally.

NOMOBO introduced a new social tool designed to enhance viewer engagement by displaying social messages directly within the livestream. This tool allowed real-time interaction, making viewers feel more connected to the event. Additionally, a pioneering tool was developed to read and display track IDs live on screen, providing a richer, more interactive experience for music enthusiasts.

The use of interactive graphics and real-time social message integration transformed the viewing experience, encouraging active participation and fostering a sense of community among viewers. These innovations not only kept the audience engaged but also encouraged them to share their experiences, further expanding the festival's digital footprint.

By streaming on YouTube, Instagram, and TikTok, NOMOBO ensured the festival was accessible to a wide and diverse audience. This cross-platform approach maximized reach and facilitated continuous interaction, keeping the community engaged throughout the event.