Vega Awards Gold Winner Winner

2024

AI Brand Consultant

Entrant Company

Callies & Schewe Kommunikation GmbH

Category

Digital Marketing (Campaign) - Best Use of AI-Generated Content

Client's Name

-

Country / Region

Germany

[17:05] Sebastian Callies

Hi Branding. Hello Future.

As a branding and marketing agency focused on technology, Callies & Schewe aim to lead the AI revolution in the German consulting market. To achieve this, we have developed the world's first AI Brand Consultant, which serves as a high-speed lead magnet for our campaigns.

The AI Brand Consultant represents the perfect fusion of AI and our branding expertise. It enables users to develop an initial strategic approach for corporate or product brands. Users participate in a fully autonomous workshop that provides individual branding recommendations in real-time and delivers a comprehensive analysis as a PDF. Following the workshop, users have the option to directly contact our agency, encouraging them to further develop their branding strategy with our support. This makes the AI Brand Consultant a crucial element in our lead generation efforts.

With a manageable investment and a six-week implementation period from concept to go-live, we have generated over €300,000 in new business and achieved an ROI of over 700% within three months.

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