Vega Awards Silver Winner Winner

2024

B21 Extraordinaire Cream-Product Promotional Video

Entrant Company

S'YOUNG INTERNATIONAL

Category

Video / Online Video (Single) - Beauty & Cosmetics

Client's Name

Country / Region

China

Inspired by the exclusive core element of Orlane - Iris pallida, this video leverages advanced three-dimensional technology and artificial intelligence to immerse users into the world of irises, leading them toward a journey of experiencing the regenerative and anti-aging properties of the B21 Extraordinaire Absolute Youth Cream while demonstrating the brand's commitment to cutting-edge skincare technology.

Blue as the dominant hue is in perfect tandem with the natural color and luster of irises, and gold words and particle effects grace the video, both of which highlight the brand's core values of luxury, anti-aging, and legend. The video innovatively utilizes dynamic capture technology, artificial intelligence, and other three-dimensional technologies to break through the paradigm of introducing product features by simply displaying molecular ingredients. In this way, it is capable of creating a relaxing atmosphere with the frame featuring more realistic, natural, and richly detailed irises in their natural setting, and harmoniously reflects the cream itself, thereby showing the harmonious coexistence of product excellence and natural beauty. At the same time, in terms of sound design, the sound effect of time travel is used at the beginning of the video, which, combined with the heightened uplifting string music, illustrates the stories of anti-aging skincare and evokes a sense of intertwined eras. The ingenious application of natural elements (like water flow) and operatic elements (including soprano chanting) in the middle and final parts of the video gives users an unparalleled sensory experience, reinforces the brand's sense of value, provides users with an enhanced immersive experience and resonates with them.

Revolving around the core ingredient and visual symbol - Iris pallida, this video vividly portrays the cultural significance of Orlane and its ecological approach rooted in respect and preservation of natural resources. By virtue of the expression of product aesthetics and technological innovation, it embodies the anti-wrinkle and firming properties of the B21 Extraordinaire Absolute Youth Cream, conveys an active, healthy anti-aging philosophy, encourages females to embrace the passage of time with grace, and reflects the social value and sense of responsibility.

Credits

Dai Yuefeng
Chen Zhe
Bin Jing
Raffaella Giraudi
Chen Yinyi
Tang Ling
Zhang Li
Zhang Yida
Gao Fan
Yin Xinran
2024
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