Vega Awards Gold Winner Winner

2024

Corporate Lighting & Audio: The Spotlight

Entrant Company

POLA Marketing

Category

Email Newsletters (Single) - B2B

Client's Name

Corporate Lighting & Audio

Country / Region

United States

Our client, Corporate Lighting & Audio, is a national event production company with a reputation for turning renderings into reality. Their highly specialized production services cater to diverse events, from national showcases like the Super Bowl Experience to beautiful live entertainment events like the Essence Festival of Culture. Their team of experts works tirelessly to ensure that every detail is taken care of, from lighting and audio to staging and design, all to create unforgettable experiences for their clients and audiences alike.

At our suggestion, Corporate Lighting & Audio decided to spread the word about their exceptional work by creating a newsletter. This newsletter serves as a platform to showcase their latest projects, highlight their services, and keep their clients, and customers informed about the latest industry trends. By creating a newsletter, we have enabled Corporate Lighting & Audio to take proactive steps toward building a stronger relationship with their audience, and we are excited to see the positive impact it has had on their business.

Our team collaborates closely with their team to craft compelling content that showcases the services they offer and provides valuable insights to their audience. Through our collaborative efforts, we highlight the national events they produce in an informative and engaging way for their viewers.

The August newsletter shared by Corporate Lighting & Audio proved to be an outstanding success. It had a remarkable 60 percent open rate and a 7 percent click rate. The exceptional quality of the newsletter's content and the high level of interest it generated among subscribers proves that great marketing shines through in all mediums.

Credits

Copy Director, POLA Marketing
James Sebastien
Creative Director, POLA Marketing
Paige Murphy
Graphic Designer, POLA Marketing
Gabi Mussack
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