Vega Awards Gold Winner Winner

2024

Members Only Access December

Entrant Company

AARP

Category

Owned Media (Campaign) - eMail

Client's Name

AARP Member Value

Country / Region

United States

The Members Only Access December email was sent out to increase engagement and click-thrus to specific content pages on Members Only Access page, increase in joins/renews, registrations, as well as engagement with other content offerings across the bundle. The Members Only content through AARP is an exclusive resource for AARP members which includes things like “stress-free holiday hosting”, recipes and wreath making, and more!

Credits

AARP, Email Marketing Manager
Reena Vadehra
ThomasARTS Art Director
Nicole Reed
ThomasARTS Account Manager
Madison Facer
ThomasARTS Marketing Platform Architect
Amber Keel
ThomasARTS Marketing Platform Technologist
Scott Anderson
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