Vega Awards Gold Winner Winner

2024

Teleperformance: The Public Docu-series

Entrant Company

SVEN

Category

Video / Online Video (Campaign) - Recruitment

Client's Name

Teleperformance Philippines

Country / Region

Philippines

The Business Process Outsourcing (BPO) industry is a leading driver of the Philippine economy, but BPO employees can’t wear this with pride when they constantly deal with misconceptions, discrimination, toxic work culture, lack of support, and stagnant growth—all on top of irate customers on the phone. For an industry where communication is essential, why do so many BPO voices remain unheard?

As a company that aims to empower and encourage employees to #TakePride in what they do, Teleperformance Philippines (TP) created THE PUBLIC, a 6-episode docuseries hosted by trailblazing trans activist KaladKaren Davila that invited TP employees from all walks of life to tell their truths about real jobseeker concerns and frustrations. By addressing these controversial topics head on, the show encouraged BPO employees to #TakePride in what they do and jumpstarted a recruitment campaign with astounding results!

2024
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Entrant Company

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