2024
Entrant Company
Category
Client's Name
Country / Region
The pandemic stripped Generation Alpha of the fun mall experience that is uniquely woven into Filipino life and culture. This challenged the country’s #1 mall chain, SM Supermalls’ (SM) to come up with a radically different way to build an affinity with this influential segment of up-and-coming consumers.
No stranger to innovation, SM took it to the metaverse – more specifically, Roblox! By building the AweSM SuperKids Zone in the country’s top gaming app among kids, the brand successfully served up all kinds of aweSM to this new generation of SuperKids, welcoming them into their brand of experience as a supermall, and creating an exciting connection like never before for this new generation of mallers.
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Brand Strategy
Country / Region
United Kingdom
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Best Use of Animation
Country / Region
United Kingdom
Entrant Company
PA Consulting
Digital Marketing (Campaign) - Best Use of AI-Generated Content
Country / Region
United Kingdom