Vega Awards Gold Winner Winner

2024

The Well Family

Entrant Company

Swinburne Living Lab

Category

Video / Online Video (Campaign) - Best Art Direction

Client's Name

Health Ability

Country / Region

Australia

Health Ability asked the Swinburne Living Lab to promote their broad service offering to clients (babies to seniors).

Meet the Well family. Animated stories showcase their journey towards better lives through health Ability’s services.

Our creative endeavour sought to artfully communicate the holistic and welcoming nature that permeates their process. The movement is fluid and dynamic, mimicking the ebb and flow of nature itself. Scenes are shot organically in one continuous move. With an aura of warmth, the design was constructed to envelop viewers in a comforting and inviting atmosphere.

Credits

Art Director / Animator
Cam Macaboo
Lead researcher
Sonja Pedell
Mix / Sound
Stanislav Kolesnikov
Voice over
Candice Deville
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