Douglas County Fair & Rodeo

After recovering from the previous years' drop in post-pandemic attendance, the Douglas County Fair & Rodeo wanted to ambitiously raise their attendance on several of the Fair's standalone events, as well as the Fair itself. The Douglas County Fair & Rodeo has a loyal built-in audience of people from around the area who attend the annual Fair & Rodeo events with little need for advertising. However, this year they wanted to 1) sell more tickets and 2) sell more tickets to people who don't normally attend the Fair. Versatility Creative Group helped the organization sell 22,472 tickets (104% of the goal), boasting stellar PPC metrics as well.