RBC Merch Landing Page

At RBC, we dared to embark on an unconventional journey: creating our own merch. Leveraging impactful expressions from the business world, our aim was to capture attention and infuse our brand with a unique identity. These conceptualizations gave rise to expressive slogans that not only emphasize our brand's business persona but also serve as the focal point of our visual identity.

Our creative journey began with the development of a distinctive visual style and a product landing page. Our experienced Product Designer translated the visual concept of our merch into a landing page. This not only upholds our brand standards but also reinforces our bold, business-inspired content, highlighting our product within the RBC ecosystem with a distinct style.

When the march was printed, we started preparing to the photo shooting. It was a creative challenge for us, because all the shooting was managed distantly from abroad. Opting for a studio photoshoot and incorporating typically overlooked decor elements underscored the vibrancy and authenticity of the moment.

Then our video production department crafted a video for the RBC channel, event platform and social media. The video took the form of an animated film. Dynamic transitions, animated "speakers”, and visual representations of our collection created a sense of diversity and encapsulated the essence of our brand's style. Opting against a detailed exploration of individual products, we instead chose a composite image that showcases our brand's style on a variety of personalities.

RBC Landing Merch goes beyond being a mere clothing collection; it represents the fusion of creativity and business. At each stage, we strive to emphasize the uniqueness and style inherent to the RBC brand.