It's About Time

The "It's About TIME" campaign was carefully crafted to engage the veterinary community and captivate potential clients through various digital platforms such as emails, social media, and other effective avenues. This marketing endeavor strikes a delicate balance between being descriptive and elusive, intriguing the audience with the notion that "It’s About TIME" a new service has arrived. Unbeknownst to them, the true essence lies within the concept of TIME itself - specifically, the critical golden hour for treating severely ill and traumatized animals. The campaign's dedicated landing page features a compelling sign-up button, enabling interested individuals to receive future updates once the service becomes available in their area. Furthermore, the page employs a captivating visual element: a disintegrating clock symbolizing the erosion of treatment times in healthcare, emphasizing the urgent need to capitalize on the diminishing “golden hour.” This creative approach taps into the audience's compassion and invokes a sense of urgency, inspiring them to embrace this transformative service that values every precious second in saving lives. This campaign goes beyond the surface to delve straight into the heart of Golden Hour's mission.