Vega Awards Gold Winner Winner

2023

Ivanti presents Tech Confessions

Entrant Company

Ivanti

Category

Digital Marketing (Campaign) - Best Use of Video

Client's Name

Country / Region

United States

The Tech Confessions campaign humorously depicts true stories from the IT field and serves as a brilliant narrative in understanding the power and utility of Ivanti's suite of IT solutions, with an emphasis on Ivanti Neurons for Discovery. Through these engaging and interactive stories, we are cultivating engagement with our customers and partners by providing a platform to share

their own Discovery stories. The campaign's aim is to reach, engage and educate our audience about Discovery and ultimately contribute to pipeline creation.

One story speaks of an IT team who, after adopting the solution, discovered they had significantly more assets than they initially estimated, by about 30%. This revelation not only highlighted the system's efficiency in uncovering hidden IT assets, but also underlines its capability to provide real-time insights about an organization's entire IT infrastructure within minutes. By underscoring the importance and benefits of asset discovery, the campaign bolsters Ivanti's cross-selling strategy while reinforcing the need for integrated and reliable IT solutions like Ivanti Neurons for Discovery.

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